Jakarta, August 2025 – Indonesia’s Meetings, Incentives, Conferences, and Exhibitions (MICE) industry is entering a new era of transformation. With a growing focus on innovation, sustainability, and international collaboration, ASPERAPI (Indonesian Exhibition Companies Association) highlights the industry’s resilience and readiness to seize future opportunities.

Private sector engagement and international networking are playing a central role in driving new growth. Destinations like Bali continue to thrive by offering “bleisure” experiences that combine business events with leisure travel, while second-tier cities such as Makassar are emerging as vibrant new MICE hubs in eastern Indonesia.

Sustainability has become a defining feature of Indonesia’s MICE landscape. Event organizers are increasingly adopting “green meeting” concepts, with initiatives such as renewable energy use, waste reduction, and tree-planting campaigns strengthening Indonesia’s global competitiveness. At the same time, technology-driven solutions, including hybrid events and advanced digital integration, are providing cost-effective ways to connect participants across borders.

The industry is also preparing for a major boost with the opening of the Nusantara International Convention Exhibition (NICE) in September 2025 at PIK2. With its world-class facilities and membership in ICCA, UFI, and AFECA, NICE is set to enhance Indonesia’s position as a leading destination for international events.

ASPERAPI remains committed to supporting its members by promoting innovation, showcasing success stories, and encouraging collaboration across the MICE ecosystem. With strong infrastructure, sustainability initiatives, and global partnerships, Indonesia’s MICE industry is poised for continued growth and international recognition. — ASPERAPI**